Best Facebook Marketing Course in Gurgaon

1. Selecting a campaign based on your goals:

You can create a Facebook advertising campaign in three levels i.e., a campaign, an ad set, and an ad. You should choose your objective at the campaign level where you want the people to take action when they see your ads. Here, we have three objective categories like awareness, consideration and conversion.

• Awareness:

Awareness, creating interest in the content or your product. You can generate interest by boosting your posts, promoting your page, reaching people near your business, increasing brand awareness, and increasing your reach.

• Consideration:

You have to make your audience interested to search for more information about your business. You can create interest for your audience by sending people to a destination on or off Facebook, getting installs of your app, raising attendance at your event, getting video views, collecting leads for your business.

• Conversion:

Converting your audience to purchase your products or services. This can be done by increasing conversions on your website, increasing engagement in your app, getting people to claim your offer, promoting a product or catalogue, getting people to visit your shops.

2. Make your audience and prepare the budget:

The second level in the Facebook campaign is an ad set. It shows how your ad will run. After deciding your objective, you have to select your audience. You can slender the Facebook two billion users and can pick who is more relevant to your content.

The audience for your ad can be modified by the following demographics.

• Location: You can target your audience starting with a country, state, city, Zip code, or address and also can target with a mile radius.
• Age
• Gender
• Languages
• Interests: Facebook notices the audience interests, activities, the pages they like and also related topics.
• Behaviours
• Connections: You should show the ad to all the people just those connected to Buffer, or those not connected to buffer.

You can also choose advance targeting besides the connections setting that makes you include or exclude people who are connected to certain pages, apps, or events. You can also retarget the audience who have already interacted with the business by using a custom audience.

3. Prepare your budget:

Here, you have to set the cost of your advertising campaign. You can set the cost either by the overall amount that you spend or the cost of each result you get from the ads.

Your success and the cost of the ad depends on the ad auctions and also how your ad performs with your targeted audiences and with their interests. If the person is eligible to take a view of your ad then the auction takes place. If you don’t know how auction bid works then you can set automatic while creating your campaign. 

You can make some limitations for your campaign if you don’t know how to make sure that you are not exceeding your budget. You can create a daily or a lifetime budget to define when your campaign has to stop.