Everything you need to know about Facebook marketing
Facebook is a powerful social media platform through which you can create and use Facebook pages. They can act as a communications channel to maintain contact with the audience and to attract the customers. You have to create an individual profile or business page for making companies, organizations, or any group attempting to develop a fan base for product, service, or brand.
Facebook is the best platform for a business to market themselves through interaction with customers and self-promotion. Facebook is a powerful marketing tool used by brands, local businesses, personalities, non-profit organizations. Let’s see how to create a Facebook campaign.
Facebook Campaign Creation
1. Selecting a campaign based on your goals:
You can create a Facebook advertising campaign in three levels i.e., a campaign, an ad set, and an ad. You should choose your objective at the campaign level where you want the people to take action when they see your ads. Here, we have three objective categories like awareness, consideration and conversion.
Awareness, creating interest in the content or your product. You can generate interest by boosting your posts, promoting your page, reaching people near your business, increasing brand awareness, and increasing your reach.
You have to make your audience interested to search for more information about your business. You can create interest for your audience by sending people to a destination on or off Facebook, getting installs of your app, raising attendance at your event, getting video views, collecting leads for your business.
Converting your audience to purchase your products or services. This can be done by increasing conversions on your website, increasing engagement in your app, getting people to claim your offer, promoting a product or catalogue, getting people to visit your shops.
2. Make your audience and prepare the budget:
The second level in the Facebook campaign is an ad set. It shows how your ad will run. After deciding your objective, you have to select your audience. You can slender the Facebook two billion users and can pick who is more relevant to your content.
The audience for your ad can be modified by the following demographics.
- Location: You can target your audience starting with a country, state, city, Zip code, or address and also can target with a mile radius.
- Interests: Facebook notices the audience interests, activities, the pages they like and also related topics.
- Connections: You should show the ad to all the people just those connected to Buffer, or those not connected to buffer.
You can also choose advance targeting besides the connections setting that makes you include or exclude people who are connected to certain pages, apps, or events. You can also retarget the audience who have already interacted with the business by using a custom audience.
3. Prepare your budget:
Here, you have to set the cost of your advertising campaign. You can set the cost either by the overall amount that you spend or the cost of each result you get from the ads.
Your success and the cost of the ad depends on the ad auctions and also how your ad performs with your targeted audiences and with their interests. If the person is eligible to take a view of your ad then the auction takes place. If you don’t know how auction bid works then you can set automatic while creating your campaign.
You can make some limitations for your campaign if you don’t know how to make sure that you are not exceeding your budget. You can create a daily or a lifetime budget to define when your campaign has to stop.
1. Ad format:
Here, you have to choose the images, videos, headline, body text and where your ad should be displayed on Facebook. You will have 90 characters for the text to share a quick message which appears above your images or videos. You can create adverts in two ways. One is using an existing post and the other one is creating a new advert.
a) Using an existing post:
You can create the ad using an existing post for certain adverts like boosting posts. For this, select the option use existing post option from the Facebook ads manager. Choose which page you like to select a post from and also can pick an individual post from the page for using as your advert.
b) Creating a new advert:
If you want to create a new advert from a blank canvas you have to select the format that you like to use for your advert. Facebook adverts look somewhat different based on the results that you want. Present, you have 5 formats for adverts.
- Carousel: Here, you can make an advert with 2 or more images or videos.
- Single image: You have to create 6 variations by using only one image.
- Single video: You can create an advert with only one video.
- Slideshow: You can create a video with 10 images.
- Canvas: You can create an amazing story by combining images and videos.
2. Ad Placements:
Here, you can review your ad and make confirmation that it is ready to submit. In case, you want to select your placements, you can choose to form the below.
- Increasing brand awareness
- Boosting your posts
- Getting app installations
- Increasing app engagement
- Promoting a product catalogue
- Increasing the conversions for your site
- Sending the audience to your site.
3. Ad Performance:
You can know the performance of your ad by clicking all your available ads. You can click on view charts if you find the specific one that you want to measure to get further details. You can know more about your ad performance here whether it met your objectives, also the demographics.
Facebook Marketing Course in Gurgaon
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Digital Drive 360 provides you real-time knowledge by training you with real-time projects. They teach you with a strong desire and implements new procedures that help you to increase your knowledge. Digital Drive 360, Facebook marketing course in Gurgaon provides you with the study materials. You can also listen to the classes online in your free time. Our trainers train you in your flexible timings. You can achieve your goals and also can enhance your skills through our institute. Also, Digital Drive 360 provides the placements in top MNC’s where you can attend the interview and get placed. You can avail this Facebook marketing course in Gurgaon through Digital Drive 360 to get success and reach your goals.