Digital Marketing

Digital Marketing Institute in Gurgaon

Digital Marketing course in Gurgaon helps you to get professionals in marketing through many techniques. There are many digital marketing methods like SEO, SMM, Email marketing, Affiliate marketing, Content marketing etc.

Join Digital Drive 360, a digital marketing course in Gurgaon to build your career in the marketing field. You can enhance your marketing skills by our trainers. You get trained in digital marketing course with many techniques and procedures developed by our trainers. Digital Drive 360, best digital marketing institute in Gurgaon provides placements too for our students so that they will succeed to work in top MNC’s. You can also avail classes through offline in your flexible timings.

 Visit Digital Drive 360, top digital marketing institute in Gurgaon for a demo. You will succeed in your future confidently. Here is a brief introduction about digital marketing.

What is Digital Marketing?

Digital marketing is a platform where we can promote and sell products and services by leveraging online marketing tactics like social media marketing, email marketing, search marketing. Present, most of the customers are online hanging out in social media and will be updated on news sites and blogs. So, digital marketing makes you interact more with your customers.

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How does Digital Marketing work?

Using digital channels and digital platforms for business promotion and marketing is digital marketing. Digital marketing is a marketing concept and as a digital marketer, it’s your work to make it work for you. For different types of businesses, it works differently. The results will be based on how digital marketing strategy made and how it is executed. Digital marketing works with the help of digital marketing channels and digital marketing techniques like SEO, SMM, PPC, Email marketing etc to attract targeted audiences and then to convert them as customers. You have to attract your potential customers towards your website or a blog and then encouraging them to buy products. You can attract the targeted audience on your website by using SEO or PPC and capture leads, encourage them to buy from your website. You can engage with the targeted audience to build a brand or create business awareness with the help of social media. This is how digital marketing works for you. Let’s see how digital marketing works.

1. DIGITAL MARKETING FUNNEL

It is used to know the customer journey and stages. Working of digital marketing is explained in stages.

  • Your customers are aware of your products or brands that you are selling.
  • To know more about you, they visit your website or social media pages.
  • After making an inquiry, they take a decision to buy your product or services.

This helps you to understand how to start implementing digital marketing. Funnel will be more or less depending on your business. There are 3 funnel stages, top of the funnel, middle of the funnel, and bottom of the funnel.

2. DIGITAL MARKETING CHANNELS

Channel is a medium to interact or communicate with the targeted audience. Digital marketing channels examples:

  • SEO
  • Google search ads
  • Email marketing
  • Social media
  • Video marketing
  • SMS and WhatsApp

You can use multiple channels together in a single digital marketing campaign. You can also do offline marketing methods like events and exhibitions.

3. TECHNIQUES AND STRATEGIES FOR DIGITAL MARKETING

Digital channel is a medium to communicate with the customers and digital marketing strategy is the way to use digital marketing channels. To promote content and to bring targeted traffic on a blog to generate leads, content marketing uses SEO and Facebook marketing.

Techniques and strategies may include:

  • Content marketing
  • Social Media Marketing
  • Email Marketing
  • Search Engine Optimization
  • Marketing automation
  • Digital advertising
  • Mobile marketing
  • Video marketing
  • Blogging
  • Remarketing or Retargeting
  • Affiliate Marketing
  • Digital PR

A strategy is a document that defines digital marketing objectives, what are the techniques that to be used, what are the channels to be used. You can include some digital marketing techniques based on your business type, business size, business objective, and the targeted audience.

Digital marketing strategy helps you to focus on your objectives, to track your goals ad to optimise your digital marketing results. Five important objectives that you have to include in your digital marketing strategy:

  • Increase in sales

Increase in sales or leads is the main digital marketing subjective for many businesses. The strategy includes how sales increases, what are the tactics and channels used, how much budget required and how to measure the results.

Facebook and Google ads attract more traffic and increase sales for the e-commerce business. You can increase the sales by using various conversion rate optimisation techniques.

  • Generating Leads:

Digital marketing is important for lead generation. It helps to generate more traffic on a website using SEO, Google ads, Facebook ads to generate more leads.

With content marketing, lead magnets and marketing automation techniques, lead generation can be improved.

  • Increasing organic search traffic:

Using SEO for getting free traffic is the best way to create awareness, generate leads and to increase sales. One of the digital marketing objectives is growing organic traffic on a blog or website that reduces the cost per acquisition and also creating long term online visibility.

  • Increasing brand visibility:

Brand awareness is also one of the most important parts of digital marketing objectives. Branding helps o increase sales and also to grow organic traffic. You can increase brand visibility by social media marketing, digital PR and video marketing.

  • Reducing cost per customer:

It is a digital marketing objective where there are various techniques like conversion rate optimisation, marketing automation and programmatic display advertising for reducing cost per customer.

  • Creating a website:

You should have a website for digital marketing to work and deliver results. Your website should e aligned with your digital marketing and business objectives.  You need an eCommerce site for selling products online.

You can also create a site if you want to generate leads from your website. After creating a website, it has to be optimised for search engines to get traffic. You should also create Google analytics to measure results. For improving search visibility and to attract organic traffic, you can also create a blog.

4. SEO

Search Engine Optimisation (SEO) plays an important role in digital marketing. SEO makes your site visible on the front page of Google.  SEO generates unlimited traffic and can also deliver better ROI compared to other digital marketing methods and other digital marketing strategies.

5. SMM

SMM helps you to increase brand awareness and to get more business. It helps you to engage more with your customers and to increase traffic on a website.